World Land Trust & Fairtrade Partner
Business Charity Awards:
Cause-related marketing Winner
‘COR’s professionalism, ability to use creative license when required, or create something strongly in line with a client’s demands, together with a friendly can-do attitude are the reasons why we use them.’
Puro is partnered with the World Land Trust and Fairtrade to provide Fairtrade coffee grown in plantations across South America. They not only provide a fair price to their coffee producers, but also buy and save endangered rainforest through the proceeds of their sales.
Puro is a leading Fairtrade coffee brand. They have created 9 rainforest reserves, saved over 17 thousand acres of rainforest and are involved in numerous social initiatives. The success of their coffee has inspired the creation of their Fairtrade Organic Tea.
COR. worked closely with Puro’s marketing team to develop and launch their initial brand, helping take the brand from a startup to a highly successful global brand, targeting retail outlets across Europe.
Their brand imagery draws on vibrant colours and bespoke illustrative elements creating instant, memorable, and emotional connections; inspiring their audience to find out more about Puro, its story and how much it gives back to the coffee growing community and the planet.
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